Zum Inhalt des Vortrags: "Consumption has always been part of the workplace, yet it has traditionally been seen as nonwork—an activity that depletes rather than creates value. In the knowledge and digital economy, however, consumption and work are becoming increasingly intertwined. We develop this perspective through a four-year ethnography of coworking spaces across Paris and […]

Danique Schoonveld & Tamar van Delen – the founders of SKISISTERS - will talk about how to turn passion into a brand

Christina Meusburger, Marke Vorarlberg, will talk about the Vorarlberg branding process - how a shared vision brings out the strengths and special features of a country (in English)