Zum Inhalt des Vortrags: "Consumption has always been part of the workplace, yet it has traditionally been seen as nonwork—an activity that depletes rather than creates value. In the knowledge and digital economy, however, consumption and work are becoming increasingly intertwined. We develop this perspective through a four-year ethnography of coworking spaces across Paris and […]

Danique Schoonveld & Tamar van Delen – the founders of SKISISTERS - will talk about how to turn passion into a brand

Christina Meusburger, Marke Vorarlberg, will talk about the Vorarlberg branding process - how a shared vision brings out the strengths and special features of a country (in English)

Merlin Schönthier will give a snapshot about corporate climate action (in English)

Dr. Ralf Weinberger (New Business Development China, Swarovski Wattens) will talk about global trends in fashion and design (in English).

Der Marketing Summit 2025 findet in einer neuen, aber altbekannten Location statt und zwar auf der SOWI in Innsbruck. Dort erwarten euch spannende Updates aus dem Institut, inspirierende Vorträge und natürlich ein geselliges Programm und feinste Kulinarik. Wir freuen uns besonders, auch bereits den ersten Speaker ankündigen zu können: Andrea Maranelli, Absolvent des Jahres 2020. […]