Brand Venture XXIX mit Prof. Fleura Bardhi: „Why is coworking appealing? The role of consumption in designing new ways of working“

Zum Inhalt des Vortrags:
„Consumption has always been part of the workplace, yet it has traditionally been seen as nonwork—an activity that depletes rather than creates value. In the knowledge and digital economy, however, consumption and work are becoming increasingly intertwined. We develop this perspective through a four-year ethnography of coworking spaces across Paris and London. We introduce consumptive work as the instrumentalization of consumption activities in the workplace to generate productive value. Ultimately, consumptive work reinforces evolving consumer desires and aspirations about office work and workplaces, as well as new ways of working and consuming, connecting work, home, and leisure.“

Zur Vortragenden:
Fleura Bardhi is a Professor of Marketing at Bayes Business School, City, University of London, UK, and a Visiting Professor at Copenhagen Business School, Denmark. Fleura’s work has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Academy of Marketing Science, Harvard Business Review, Psychology and Marketing, Marketing Theory, etc. She also serves as an Associate Editor and an Editorial Board member of several Top-tier Journals in the field, as well as an advisory board member for the Center for Empirical Philosophy and Behavioural Insights (CEPBI), Wharton Business School. She was an Associate Professor of Marketing at Northeastern University, Boston, USA, before moving to London, UK.

Wir bitten um Anmeldung unter: Brand Ventures – Universität Innsbruck